Deardorff was tasked with evolving CVS Health‚s much-lauded pharmaceutical reference book, the Geriatric Pharmaceutical Care Guidelines, into a customizable Web application.
After extensive research, Deardorff created an application that transformed the 1,000-page book into an easily updated site powered by a robust content management system. The custom content publishing workflow has given CVS Health an unprecedented level of control over their product and has given their users immediate access to information that can save seniors‚ lives. Users can also create customized Quick References tailored for assisted living and skilled nursing facilities.
Delivered a website that is an overwhelming success, drawing 1,000+ visitors daily
Eliminated printing, shipping and storage costs
Provided robust analytics and new insight into how customers are using the website